While the rate of cord-cutters has steadily increased over the past several years, the 2020 global pandemic shifted the ...industry’s gears, accelerating the arrival of more digital formats such as Connected TV (CTV) to the forefront for consumers and marketers. 

While YouTube trends may change, some things stay the same. One of the long standing challenges for creators is the comp...lexity of their YouTube analytics. To close out 2020, BBTV offered its first creator webinar called Master Your YouTube Analytics,  …

BBTV is a great place to work but don’t just take our word for it. Hear from some of the incredible people that make BBT...V what it is today, in our new YouTube series “BBTV Stories”. The featured BBTV employees  …

More than ever, audiences are craving to see themselves in the content that they watch, with nearly two in every three A...frican Americans feeling their ethnic identity is stereotypically portrayed in media, films and advertising according to a 2019 study.  …

The A3C Festival is held in Atlanta every October –  a space for hip hop’s brightest minds to converge and discuss the i...ndustry’s trajectory alongside memorable performances by the genre’s biggest stars. This year, the conference will go digital as  …

The influx of influencers as the face of a brand or its products is serious business, which is why it’s essential for cr...eators to be equipped with their own media kit when looking for their next branded opportunity. 

This year has required that many brands revise their approach to their business objectives and as a result, their market...ing efforts. One area that continues to grow is content marketing on digital platforms, and most prominently on social media.