Running a successful video or social content strategy takes patience and persistence and unfortunately can cause creator... burnout. Sure, viral sensations transform a lucky few into household names. But, under the hood of any YouTube channel or social account is  …

Embracing IGTV & Facebook Watch

Welcome back to our series on the importance of a multi-platform content strategy. In th...is article, we’re moving away from bite-size video, and exploring the differing long-form content formats offered through IGTV and Facebook Watch.  Whether  …

Embrace the Short-form App to Grow Your Audience and Engagement

We’re highlighting the benefits of expanding your conten...t to TikTok: one of the most popular trends in short-form content, targeting primarily Gen Z users. As individuals globally are encouraged to  …

Best Practices for Achieving Strong Metadata 

Sweating the small stuff is usually something to avoid in day to day life. ...But when it comes to YouTube, it’s worth the perspiration as strong metadata can be the difference between a successful video  …

How to grow your social audience? Whether you’re a creator or a business, your brand is a precious asset. It’s your repu...tation with your growing audience, and you strive to keep it authentic and aligned with who you are. If  …

As video and social platforms continue to multiply, the opportunity for creators and brands to expand their reach throug...h taking steps to build a multi-platform content strategy has steadily become more clear. By branching out from YouTube, you’re not only  …

We’re well into the swing of 2020, and with every new year comes new trends to watch in the fast-paced online video indu...stry. Whether you’re just starting to build your online video strategy or you’re more than a decade into  …