• Creation

    A Social Media Strategy To Stand Out From The Scroll

    3 months ago

    We’ve all been there. Endlessly scrolling through our Instagram, TikTok, Twitter, and Facebook feeds, in a semi-consciou...s trance, looking for something meaningful to attach ourselves to. With the advent of COVID-19 stay-at-home orders, this activity has ramped up and now  …

    By: Justine

    January 28, 2021

  • Monetization

    The 2021 Digital Advertising Landscape and The Rise of Connected TV

    3 months ago

    While the rate of cord-cutters has steadily increased over the past several years, the 2020 global pandemic shifted the ...industry’s gears, accelerating the arrival of more digital formats such as Connected TV (CTV) to the forefront for consumers and marketers. 

    By: Justine

    January 21, 2021

  • Monetization

    Gaming: The Next Frontier For Video Marketers

    3 months ago

    It’s no secret that video games have been a rising cultural phenomenon for decades, but it can be tough to decipher the ...real opportunity when it comes to your advertising strategy. Gaming is a unique vertical that lives almost exclusively  …

    By: mfunston

    January 21, 2021

  • Creation

    How to Master Your YouTube Analytics

    3 months ago

    While YouTube trends may change, some things stay the same. One of the long standing challenges for creators is the comp...lexity of their YouTube analytics. To close out 2020, BBTV offered its first creator webinar called Master Your YouTube Analytics,  …

    By: Justine

    January 12, 2021

  • Creation

    How to use Instagram Reels To Boost Your Content Strategy

    4 months ago

    It’s true – one can’t deny the similarities between TikTok and Instagram Reels. Instagram Reels is Facebook’s version of... short-form video content that has been gaining popularity since it’s launch in August 2020.  Both apps offer helpful tools to edit  …

    By: Anastasia Gassieva

    December 21, 2020

  • Monetization

    How Digital Video Will Change Holiday Shopping in 2020

    4 months ago

    2020 has been a year of change, from adjusting how we interact to evolving how we shop and consume. The key trend is tha...t everything is becoming more digital as more of us have stayed home throughout the pandemic, and  …

    By: mfunston

    December 9, 2020

  • Monetization

    How Gen Z Watches Sports – Adapting Your Ad Strategy

    4 months ago

    The Sports industry is constantly evolving to appeal to young audiences. Gen Z is the most digitally immersed of our tim...e, and their habits have added new dimensions to concepts like “cord-cutters” as many are being redefined as “cord-nevers” who  …

    By: mfunston

    December 9, 2020

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