How to use Instagram Reels To Boost Your Content Strategy

Asset 38
Return to the blog

By: Anastasia Gassieva

December 21, 2020

How to use Instagram Reels To Boost Your Content Strategy

It’s true – one can’t deny the similarities between TikTok and Instagram Reels. Instagram Reels is Facebook’s version of short-form video content that has been gaining popularity since it’s launch in August 2020.  Both apps offer helpful tools to edit your videos and lots of opportunities to create and share your content. Big brands have jumped on Instagram Reels with engaging and effective campaigns that cater to the younger, trend-savvy users. 

In this article you will learn how and why brands like Sephora, Burger King, Amazon Prime Video, and TOPSHOP are thriving on Instagram’s latest feature. Hopefully these examples can inspire you on how to use Instagram Reels in your own content strategy. 

Insider Scoop

Who doesn’t love a sneak peek into the second season of your favorite show? Popular streaming services like Amazon Prime Video are incorporating Instagram Reels into their content strategy to boost their promotion of their shows in short 15-second clips.

Amazon Prime used Instagram Reels for its promotional trailer of Rihanna’s #SavagexFentyShow Vol 2. which featured supermodel Bella Hadid and movie star Demi Moore, and gained 900K views and over 16K likes. While we should take into account that the mega stars’ own social followings contributed to the success of the campaign, the concept of a sneak peek is a strategy that content creators big or small can benefit from. Simply edit the most engaging 15-second clip from your upcoming video to create buzz around what your subscribers and followers can look forward to. 

Keeping up with the Trends

Short-form videos have become synonymous with viral, fast paced trends. TikTok is known for kickstarting popular challenges and the similar format of Instagram Reels has given this content type another home. 

With the addition of Instagram Reels, the lifespan of these viral trends has lengthened, giving way to new fans on a completely different platform. Burger King recently used this to their advantage by jumping on TikTok’s “Put A Finger Down” challenge and shared it on Instagram Reels where they nabbed over 200k views and 100k likes. Brands looking to jump head first into the world of TikTok and Reels should be prepared to leave any stiff corporate brand identity behind and opt for a looser, funnier side of themselves. 

Another TikTok trend that has transcended the platform is the Fashion Edit challenge. A simplified explanation of the challenge sees TikTok users fall into a chair with their outfit already laid out and once they reach the seat, their outfit is magically replaced with an even cooler one.  This trend is very popular on TikTok’s For You Page and a surefire way for clothing brands to get the engagement they crave while showcasing their latest products.

TOPSHOP jumped on this challenge using Instagram Reels and their latest clothing pieces, earning their post over 2 million views. What does this mean for you? Staying relevant with younger audiences that flock to short-form video platforms requires staying on trend, a strategy we discuss more deeply in this article. Investing some time into understanding these platforms and their trends will translate into greater engagement overall. 

Promote new products

Whether you’re a brand or a creator looking for more followers, the promotional value of a tool like Instagram Reels on an already established social platform shouldn’t be brushed aside. Plugging your brand into an existing trend is an easy yet effective way to show versus tell viewers what you have to offer. 

This strategy was recently adopted by Selena Gomez’s new makeup line Rare Beauty. Using the pre-existing trend #RareRoutine on Instagram Reels, Selena encouraged her fans to share how they use their Rare Beauty products.

In a space that’s no stranger to #ads, encouraging regular people to freely endorse and use your product is smart and refreshing marketing. Whether you’re marketing your latest merch drop or a new product, asking your existing social community to share their how-tos is a great way to engage with your loyal customers while gaining new ones at the same time

With the arrival and immediate popularity of Instagram Reels, it’s clear that 15-second videos are here to stay. Reels’ similarities to TikTok don’t require reinventing your content strategy and will help drive engagement within a pre-existing platform where you’re already developing a fanbase. If you haven’t already embraced the new Instagram feature, you may want to add it to your 2021 New Year’s Resolution list.

You may also like


How to Master Your YouTube Analytics

10 days ago

While YouTube trends may change, some things stay the same. One of the long standing challenges for creators is the comp...lexity of their YouTube analytics. To close out 2020, BBTV offered its first creator webinar called Master Your YouTube Analytics,  …


How TikTok’s ‘For You’ Page Algorithm Really Works

2 months ago

During quarantine you’ve either baked banana bread, binge watched Tiger King or downloaded TikTok – or perhaps all three...! According to Sensor Tower, “TikTok was the most downloaded non-gaming app worldwide for August 2020 with more than 63.3 million installs,  …


Professional Dunker Chris Staples Is Taking Over Social Media

3 months ago

Everyone has heard of the NBA All-Star dunk competition which takes place every year during the NBA All Star Weekend, bu...t did you know that there is a whole world of professional dunkers competing year-round and creating the most INSANE  …


How Digital Video is Paving the Way for Equal Representation in Media

3 months ago

More than ever, audiences are craving to see themselves in the content that they watch, with nearly two in every three A...frican Americans feeling their ethnic identity is stereotypically portrayed in media, films and advertising according to a 2019 study.  …

with Us

with Us

with Us

Asset 35
Subscribe to our newsletter

*indicates required

By completing this form, you consent to receiving communications from BBTV. You can revoke your consent at any time. The information provided will be processed in accordance with BBTV's privacy policy.