YouTube channels for movies are impacting box office results and consumer habits in significant ways. The latest example can be seen in the new blockbuster film, Spider Man: No Way Home, with its unparalleled online hype and anticipation, hit the $1 billion mark at the global box office in just 12 days.
While the excitement for the film was built on traditional marketing methods like new leaks, teasers, ads, TV spots and interviews, what led to these efforts reaching such rare heights is user-generated content. YouTubers speculating movie rumours, reacting to trailers, and sharing their post-film reviews earn both high viewership and engagement from fans.
YouTube channels for movies and film reviewers carry a similar weight as gamers anticipating a new Fortnite event or a beauty creator testing a new makeup line. The power of YouTubers covering movies and entertainment stems from a shared fandom for pop culture. Marketers have left this pool of YouTubers and their potential to influence consumers across interest groups largely untapped.
In this article, learn why movie YouTubers could be your brand’s next unique and cost-effective opportunity to authentically reach highly engaged audiences through contextual targeting across verticals and different consumer habits, with the right selection of creators.
YouTube and social media provide casual and die hard movie-goers accessibility to content around their favorite movies in a convenient way.
“Interviews from movie stars can be viewed/read with the click of a link. Everything is immediate and instantaneous. Obviously, engaging with fans on a social platform can increase a film’s chances of performing well at the box office.”
With more consumers across demographics cutting the cord on traditional cable services, movie studios and marketers have taken film trailers to social video platforms like YouTube, Facebook and Instagram to adapt to the evolving digital landscape, and maximize efficient ad spend.
Alongside these changes in the industry, YouTube also offers the amateur film critic or fan a platform to attract like-minded audiences to engage daily with their channel. YouTube channels with a focus on movies have become content powerhouses by incorporating themes such as movie rumours, breaking news stories in the industry, reactions to trailers, top 10 lists, Easter egg breakdowns, commentary, story summaries, and much more.
While Spider-Man: No Way Home is the third-fastest movie to hit $1 billion at the global box office. This points to a massive and highly engaged audience looking to YouTube to satiate their need for more fan content. Marketers looking to align with UGC movie content on YouTube can funnel some of the audience’s attention to their aligned digital ad campaigns.
Many of these thirsty fans find themselves watching BBTV content. BBTV YouTubers dedicated to entertainment content reach over 700 million monthly views and engage over 100 million subscribers. Home to influential YouTuber channels for movies, BBTV’s talent roster includes ImStillDontai and Double Toasted, who reach hundreds of thousands of movie fans with their unique content from movie commentary and trailer reactions, to reviews and ‘top 10’ lists.
While UGC content for movie culture will always exist, it’s up to brands and marketers to creatively engage with it in order to convert movie fans into dedicated consumers as a part of their strategic campaigns.
BBTV’s Ad Sales team offers contextual targeting that allows marketers to intelligently reach broad or niche entertainment audiences, from a Spiderman: No Way Home easter egg video to a gamer’s unboxing of the latest PlayStation console.
With BBTV’s network of premium creators and advanced targeting capabilities, the opportunities to turn fans into consumers are endless. Boasting talent such as Maverick Movies, batinthesun, The Dave Cullen Show, UnrealNetwork, and brutalmoose, amongst others, brands without a blockbuster budget can now uniquely reach millions of engaged viewers and consumers through YouTube channels for movies.
Reach out to our Ad Sales team to learn more about how YouTube channels for movies and film reviewers are influencing box offices and audiences alike, and how you can align with BBTV’s collection of creators to influence movie-goers to engage with your brand.