How YouTube Channels for Movies Drive High Engagement & Sales

Asset 38
Return to the blog

By: Reuben Dongalen Jr.

January 20, 2022

How YouTube Channels for Movies Drive High Engagement & Sales

YouTube channels for movies are impacting box office results and consumer habits in significant ways. The latest example can be seen in the new blockbuster film, Spider Man: No Way Home, with its unparalleled online hype and anticipation, hit the $1 billion mark at the global box office in just 12 days.

While the excitement for the film was built on traditional marketing methods like new leaks, teasers, ads, TV spots and interviews, what led to these efforts reaching such rare heights is user-generated content. YouTubers speculating movie rumours, reacting to trailers, and sharing their post-film reviews earn both high viewership and engagement from fans. 

YouTube channels for movies and film reviewers carry a similar weight as gamers anticipating a new Fortnite event or a beauty creator testing a new makeup line. The power of YouTubers covering movies and entertainment stems from a shared fandom for pop culture. Marketers have left this pool of YouTubers and their potential to influence consumers across interest groups largely untapped.

In this article, learn why movie YouTubers could be your brand’s next unique and cost-effective opportunity to authentically reach highly engaged audiences through contextual targeting across verticals and different consumer habits, with the right selection of creators.

YouTube: Where Movie Culture Lives

YouTube and social media provide casual and die hard movie-goers accessibility to content around their favorite movies in a convenient way.

Interviews from movie stars can be viewed/read with the click of a link. Everything is immediate and instantaneous. Obviously, engaging with fans on a social platform can increase a film’s chances of performing well at the box office.”

With more consumers across demographics cutting the cord on traditional cable services, movie studios and marketers have taken film trailers to social video platforms like YouTube, Facebook and Instagram to adapt to the evolving digital landscape, and maximize efficient ad spend.

Alongside these changes in the industry, YouTube also offers the amateur film critic or fan a platform to attract like-minded audiences to engage daily with their channel. YouTube channels with a focus on movies have become content powerhouses by incorporating themes such as movie rumours, breaking news stories in the industry, reactions to trailers, top 10 lists, Easter egg breakdowns, commentary, story summaries, and much more.

YouTube Channels for Movies Engage More Than Just Film Fans

While Spider-Man: No Way Home is the third-fastest movie to hit $1 billion at the global box office. This points to a massive and highly engaged audience looking to YouTube to satiate their need for more fan content. Marketers looking to align with UGC movie content on YouTube can funnel some of the audience’s attention to their aligned digital ad campaigns.

Many of these thirsty fans find themselves watching BBTV content. BBTV YouTubers dedicated to entertainment content reach over 700 million monthly views and engage over 100 million subscribers. Home to influential YouTuber channels for movies, BBTV’s talent roster includes ImStillDontai and Double Toasted, who reach hundreds of thousands of movie fans with their unique content from movie commentary and trailer reactions, to reviews and ‘top 10’ lists.

While UGC content for movie culture will always exist, it’s up to brands and marketers to creatively engage with it in order to convert movie fans into dedicated consumers as a part of their strategic campaigns.

Align Your Next Campaign With BBTV’s YouTubers

Movie fans are never simply just movie fans. They are also passionate gamers, avid music listeners, and often lean into beauty tutorials and shopping hauls to shape their consumer habits. 

(Spider-Man: No Way Home final swing recreated in Marvel’s: Spider-Man on PS4)

BBTV’s Ad Sales team offers contextual targeting that allows marketers to intelligently reach   broad or niche entertainment audiences, from a Spiderman: No Way Home easter egg video to a gamer’s unboxing of the latest PlayStation console. 

With BBTV’s network of premium creators and advanced targeting capabilities, the opportunities to turn fans into consumers are endless. Boasting talent such as Maverick Movies, batinthesun, The Dave Cullen Show, UnrealNetwork, and brutalmoose, amongst others, brands without a blockbuster budget can now uniquely reach millions of engaged viewers and consumers through YouTube channels for movies.

Reach out to our Ad Sales team to learn more about how YouTube channels for movies and film reviewers are influencing box offices and audiences alike, and how you can align with BBTV’s collection of creators to influence movie-goers to engage with your brand.

You may also like

Media

Align Your Brand With Gamers Embracing Holiday Gaming Trends

a month ago

With BBTV, marketers have the opportunity to engage the gaming community in an impactful way through top gamers and YouT...ubers.

Media

GRWM Content: A Goldmine For Brands and Marketers

a month ago

With consumers looking to their favorite creators before making a purchase, GRWM content is the perfect way for brands t...o work with creators. 

Creation

What To Do When a Viral Post Fizzles Out?

a month ago

BBTV’s Channel Growth experts are sharing valuable insight on how to maintain your momentum after a viral post has fizzl...ed out.

Distribution

Super Thanks: A Fun, New Way To Monetize Your Channel

a month ago

Super Thanks gives you a different source of revenue and a unique opportunity to connect and engage with your fans in a ...genuine way. 

Stay
Connected
with Us

Stay
Connected
with Us

Stay
Connected
with Us

Asset 35
Subscribe to our newsletter

*indicates required

By completing this form, you consent to receiving communications from BBTV. You can revoke your consent at any time. The information provided will be processed in accordance with BBTV's privacy policy.