Why a Content Calendar Is Important To Your Digital Video Strategy

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By: Reuben Dongalen Jr.

June 3, 2021

Why a Content Calendar Is Important To Your Digital Video Strategy

A content calendar is the key to an effective digital video strategy that simplifies your process and maps out a cohesive cross-channel content plan.

In this article, you’ll learn about the importance of a content calendar, why creators should implement it as a part of their strategy, and ways to create a more convenient and efficient workflow.

Map Out Your Plans with a Content Calendar

Content Calendar, Month, Year, Content Creator
Source: ContentCal.io

Using a calendar will help you stay organized by:

  • Identifying personal deadlines for content creation 
  • Arranging or brainstorming ideas
  • Booking photo or video shoots
  • Scheduling live streaming days
  • Planning your post-production and editing timelines
  • Uploading and publishing content 

Without a content calendar you can get disorganized, which leads to publishing less often, neglecting new ideas or recycling old content over and over again. Mapping out your content in a calendar allows you to be consistent with posting, leading to higher engagement rates

Strategize For Multiple Platforms

This resonates especially with creators who are looking to build a multi-platform strategy. In order for your social media accounts and webpages to be successful, you need to be updating and posting frequently to keep your fans and followers engaged, otherwise you may lose traction.

Organizing the framework of your calendar with different platforms in mind helps you distribute your content to fit the needs of a channel’s audience and native content style. Make sure to consider real-time elements like Instagram Stories or live videos, too. Using a social media calendar will help you plan both curated and original content to create a dynamic branded strategy.

Use a Content Calendar for Consistent Audience Engagement 

Your calendar can help incentivize your followers to engage with your content. 

Social media expert Neil Patel explains, “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post.”

Forbes.com

Consistency is key to a successful content strategy and a content calendar is the most effective way of keeping you on target. Populating your calendar will help you publish entertaining, educational or relevant content with regularity to stay on your audience’s radar. 

One roadblock most creators face, however, is a lack of time to produce enough content to post consistently and stay active on social media.

Here are some ways to ensure you are posting enough content despite time constraints, and options that can be inserted to your calendar in anticipation of larger productions: 

Behind The Scenes (BTS) content is a favorite amongst content creators, capturing moments in a more raw and authentic way as if viewers are experiencing these moments with you. BTS or Vlogs are time-efficient, trending video content types that creators can capture before, during, and after scripted production, and can be utilized and curated for your various platforms.

Shoulder programming is a convenient way to promote posts and upload more. Pre-game shows, post-event interviews, reactions, previews and reviews are all forms of content that you can create to build excitement or educate your fans.

Highlights or creating clips are a great way to hone in on the best-engaged segments from longer forms of content. Pull the funniest moments from interviews, segment your podcast per topic, or create a montage of your best video game plays.

Use your content calendar to identify gaps in your schedule, and input these content types to fill in the days that need more love. Overall, creating a set programming schedule helps your followers know when to anticipate the next video. This helps boost views, keeps your audience engaged, and it also helps create a consistent content calendar by predetermining a lot of the work around content creation and its promotion.

The optimal posting standards to keep your fans engaged vary depending on the social media platform. Some platforms recommend posting at least one to two times a day, while chronologically-based networks such as Twitter suggest up to 15 tweets a day because of its short life cycle. Ultimately, it will depend on what your audience wants and how much time you can dedicate to posting content.

Your calendar not only organizes your content distribution, but supports the growth and engagement of your channel by helping you stay on top of social media publishing benchmarks consistently.

Meet The Criteria for Branded Partnerships

Influencer marketing has become a multi-billion dollar industry where brands approach creators for opportunities to advertise and promote their products to their large and highly engaged fanbases. At BBTV, we help creators connect their content with some of the world’s biggest brands to collaborate through branded entertainment and sponsorships.

Your content calendar will help you create and execute on influencer marketing campaigns with efficiency and consistency, which is especially appealing to brands who are looking for regular activity.

Utilizing a content calendar will make sure you follow through on your commitment with brands once you land a deal, which can help you turn them into repeat partners or collaborate with new ones.

Save Time With a Scheduling App

There are a variety of social media tools and apps such as VISO that are available to help you save time, optimize and schedule content to publish automatically. We’ve even shared some of our favorite creator apps that have made life easier for content creators.

Content Calendar, Later.com
Source: Later.com

Popular scheduling apps such as Hootsuite or Later can publish posts to a variety of social media platforms at a specific date and time, provide previews, and track your analytics and other key metrics. This way, you can unify your brand and effectively promote your content for platforms that require extra attention to detail, like your Instagram feed’s aesthetic.

Using a content calendar not only alleviates some of the day-to-day stress of a creator, but it also helps you plan your long-term goals as an influencer, ensuring any content-related tasks you have actually happen.

Build your content calendar today and watch your social media presence grow in no time!

BBTV’s Channel Growth team helps creators build a realistic content calendar during one-on-one sessions that dive deep into your content creation. If you’re looking to implement a content calendar or streamline your content process, learn from our industry experts by partnering with BBTV’s creator network.

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