Monday, January 20th, 2020
Vancouver, B.C.: YoBoHo Digital Content, home to the IP HooplaKidz and All Babies Channel, has signed an agreement with Bromelia Productions to localize the popular cartoon Lottie Dottie Chicken, also known as Galinha Pintadinha in Brazil, into the Hindi language.
Lottie Dottie Chicken, which will be known as Lottie Dottie Murgi to Indian audiences, was created by Juliano Prado and Marcos Luporini. Released on YouTube in 2006, the show featuring Lottie Dottie, the loveable blue chicken, Lil’ Butterfly, Little Yellow Chickadee, Purple Rooster and Ms. Connie Cockroach, has become one of the most beloved children’s brands in Latin America. Present in the life of children from an early age, it is considered the “first character of toddlers” and one of the strongest franchises with pre-schoolers up to five years old, with 100% approval from parents, mothers, and children themselves.
“Our proud association with Bromelia Productions will bring to the market one of the most popular animated shows, Lottie Dottie Chicken, in a localized manner for the Indian audience, through our expertise in incubation and programming,” comments Hitendra Merchant, Founder and CEO, YoBoHo New Media. “YoBoHo will work to distribute, manage and promote the audio and visual content through the vast Hooplakidz network, YouTube and mobile platforms.”
“We’re very delighted to team up with YoBoHo, one of the leading kids and family content producers globally”, says Juliano Prado, Creator of Lottie Dottie Chicken and Producer at Bromelia Productions.
Lottie Dottie Chicken has experienced significant success to date, including impressive viewership and successful partnerships, it has sold around 3 million DVDs, launched hundreds of official licensed products from toys to baby care lines, and has more than 28 billion views on its Portuguese and international channels. The show is also available on major streaming services in Latin America such as Netflix, Amazon Prime, Spotify and TV channels. The character also can be watched in the spin-off series Lottie Dottie Mini with special episodes starring the same blue chicken and friends within new stories, educational activities, and exclusive content.
YoBoHo brings a wealth of expertise to the partnership and with more than 1.5 billion monthly views, 90 owned and operated channels, and a library of 15,000 children’s videos, YoBoHo is among the worldwide top educational networks on YouTube for kids from preschool through high school. Its most successful IP includes: All Babies Channel, Annie & Ben, HooplaKidz TV, Los Juguetes Son Divertidos, HooplaKidz Franҫais, À Bébé Chansons, Teehee Town, KidsCamp and HooplaKidz.
“Bromelia Productions is looking forward to this partnership and is excited for the opportunity to present Lottie Dottie Chicken to new audiences", says Miguel Moreira, General Manager at Bromelia Productions.”
YoBoHo is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family vertical. YoBoHo owns & operates HooplaKidz, the leading digital-first producer of high-quality original content for kids and families all over the world. Today, YoBoHo’s library consists of a catalogue of over 15,000 videos in 14 global languages and its content is distributed across various leading digital platforms, including YouTube, Netflix, Amazon, Apple TV, and Roku. YoBoHo also provides content management services for traditional media companies in the kids & family vertical.
About Bromelia Productions and Lottie Dottie Chicken (Galinha Pintadinha):
Bromelia Productions, the creator of the blue chicken named Lottie Dottie Chicken (Galinha Pintadinha), that has become a Latin America phenomenon is currently the #1 Brazilian preschool brand but it also has 60+ licensees,1.5M DVDs sold and 8 million app downloads in Brazil alone.
Lottie Dottie Chicken was created after a video was uploaded on YouTube for a business pitch that was not removed. In a few months, it reached 500,000 views. And while it was not intended to be viral, Lottie Dottie Chicken became a member of the family in virtually every Brazilian household, now watched more than 1.5 million times every day.
Today with 1 Billion views on the Brazilian YouTube channel, a milestone achieved by few in the world, the "Gallina Pintadita" has recently added 400,000,000 views on its Spanish YouTube equivalent.