Thursday, February 27th, 2020
Vancouver, B.C.: YoBoHo New Media, home to the all-kids-favorite IP Hooplakidz and Annie & Ben, has signed a deal to license the popular kids show Sunny Bunnies, distributed by Media I.M., an international content distribution company specializing in the sale of premium family entertainment and animation. Sunny Bunnies will be featured on the HooplaKidz network, across Asia, Latin America and the Caribbean regions.
Sunny Bunnies is a non-dialogue action comedy, targeting an audience ages three to six years old. The Sunny Bunnies are five beaming balls of light that can appear anywhere there is a light source. Whether it is sunlight or moonlight, they bring fun and happiness everywhere they go. However, each time they appear their actions turn into a mischievous game. Sometimes too mischievous.
“We are very pleased to be starting our collaboration with YoBoHo’s HooplaKidz channels,” says Irina Nazarenko, Joint Managing Director, Media I.M. “We are delighted that our bunnies will be able to entertain and bring joy and laughter to a larger audience.”
YoBoHo brings a wealth of expertise to the partnership and with more than 1.5 billion monthly views, 90 owned and operated channels, and a library of 15,000 children’s videos. YoBoHo is among the top educational networks worldwide present on YouTube for toddlers and preschoolers. Its most successful IP includes HooplaKidz, All Babies Channel, Annie & Ben, HooplaKidz, Teehee Town, and KidsCamp.
“Sunny Bunnies is a brilliant non-dialogue comedy show which has been a hit among kids,” said Hitendra Merchant, CEO, YoBoHo New Media. “Our objective is to help Sunny Bunnies reach out to newer audiences with YoBoHo’s vast reach and network, along with expertise in kids content programming.”
YoBoHo is a global digital media company that specializes in creating, distributing and licensing original content for kids and families all over the world. Today, YoBoHo’s library consists of a catalogue of over 15,000 videos in 14 global languages and its content is distributed across various leading digital platforms, including YouTube, Netflix, Amazon, Apple TV, and Roku. YoBoHo also provides content management services for traditional media companies in the kids & family vertical.
About Media I.M.:
Media I.M. Incorporated, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specializing in the sale of premium family entertainment and animation to both linear and non-linear platforms. The London-based operation has forged exclusive distribution agreements with several of Europe and Russia’s top animation producers including Bionaut Films, Studio Atria, Da Animation Studio, Studio Nebo and Digital Light Studio.
Media I.M. is active in pre-sales and identifying co-production and product licensing partners for its animation brands, which include Sunny Bunnies, Robodz, The Bubbles, Rosa and Dara and Their Great Adventures and Flying Animals. The company’s boutique approach gives it the flexibility to develop 360-degree opportunities around each property to deliver maximum value to both producers and licensees. www.mediaim.co.uk
YoBoHo New Media
Deepika Pathar, Communications Manager
+91 998 755 3921
Ashley Buck, PR and Corporate Communications Specialist
+1778 875 1346