BBTV Signs New Contracts with Major Content Partners

BBTV signs new partners Nick Pro, penguinz0, Jack Denmo and Francesca Farago, adding 267.8M monthly views and 12.5M subscribers organically.

Thursday, November 5th, 2020

  • BBTV signs new partners Nick Pro, penguinz0, Jack Denmo and Francesca Farago, adding 267.8M monthly views and 12.5M subscribers organically.
  • BBTV extends content partnerships with key existing partners including Kwebbelkop, IAmSanna and CJ SO COOL, who collectively generate 187.6M monthly views.
  • Nick Pro is the world’s third largest YouTube creator in the Sports category globally, IAmSanna is the 19th largest Gaming creator on YouTube in the United States and Kwebbelkop is the 24th largest Gaming creator on YouTube in the United States (based on monthly views, September 2020).

Vancouver, B.C.: BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses technology enabled solutions to help content owners become more successful, today announced the signing of four major content partners: Nick Pro, penguinz0 (Charlie White Jr.), Jack Denmo, and Francesca Farago. The partners further amplify and expand BBTV’s rich library of content, viewership and monetization. In addition, BBTV has retained and extended its partnerships with Kwebbelkop (Jordi van den Bussche), IAmSanna (Sanna Van Vucht), and CJ SO COOL (Cordero Brady), highlighting the company’s ability to combine base solutions that deliver high volumes of views and transactions at massive scale, with its Plus solutions that provide high margins and enhanced value adds for BBTV and its partners.

“These new signings demonstrate BBTV’s ability to partner with the world's largest and most influential independent content owners. We love helping content owners of all sizes maximize viewership and revenue while saving them valuable time and energy,” comments Shahrzad Rafati, Chairperson and CEO, BBTV. “We’re continuing to further unlock the value of our partnerships and activating higher margin Plus Solutions to drive significant new revenue streams. The simple migration of our existing content owners from our Base Solutions to Plus Solutions is a multi-billion dollar opportunity for BBTV given our enormous size and scale.”

BBTV welcomes Nick Pro (104.4M YouTube Monthly Views; 4.88M YouTube Subscribers; 66.4K Instagram Followers; 320K TikTok Followers) to its partner base. Nick is a Parkour, free-running, and tricking athlete, and is Canada’s largest YouTube creator in the sports category, and the 3rd largest globally. Nick is also BBTV’s seventh largest US based content owner based on monthly views.

“Digital content consumption has accelerated amidst the global pandemic. Never before have so many people consumed content online. Americans now spend a quarter of their day with digital media,” continues Rafati. “Ad spending will continue to follow eyeballs and we are very well positioned to benefit from this trend given our scale, engagement and market positioning.”

Penguinz0 (158.7M YouTube Monthly Views; 6.57M YouTube Subscribers; 630K Instagram Followers; 1M Twitter Followers; 1.6M Twitch Followers;) also joins the BBTV partner base. With his choice brand of humour, penguinz0 has cemented himself as one of the top creators of entertainment content, becoming BBTV’s third largest US based content partner (based on monthly views) and gaining roughly 2M subscribers in the past year alone. Penguinz0 is also the co-owner of, and managed by Human Media Group.

Additionally, BBTV has signed Jack Denmo (4.5M YouTube Monthly Views; 709K YouTube Subscribers; 18.7K Facebook Followers; 64.6K Instagram Followers; 1.2K Twitter Followers), who in just over two years has built up a very dedicated fan base. Best known for his spontaneous street interviews and pranks, Jack really knows how to make people laugh. Most recently, he has evolved his channel to include feature length movies to promote his brand "Virgin Squad".

Rounding out BBTV’s new partner additions is Francesca Farago (276.5K YouTube Monthly Views; 293K YouTube Subscribers; 4.8M Instagram Followers; 34K Twitter Followers; 2M TikTok Followers,), who is most known for appearing as a contestant on the popular Netflix show ‘Too Hot to Handle’. Originally from Ottawa, Ont, Francesca now spends most of her time in Los Angeles and working on her channel, covering various topics including what it was like filming her show, relationships with her co-stars, fashion hauls, and lifestyle content. Francesca is managed by StellarCollective.

BBTV is also thrilled to announce that it is extending its existing partnership with Kwebbelkop (59.9M Monthly Views; 13.7M Subscribers, 1.1M Instagram Followers, 402.3K Twitter Followers), the 24th largest Gaming creator on YouTube in the United States, and further activating Content Management as part of its Plus Solutions. Kwebbelkop is represented by Click Management.

In addition, IAmSanna (108.9M Monthly Views; 7.63M Subscribers across 5 YouTube channels, 681K Instagram Followers, 256.5K Twitter Followers), the 19th largest Gaming creator on YouTube in the United States, has partnered four additional channels with BBTV. IAmSanna is managed by OP Talent. Family vlogger CJ SO COOL (18.8M Monthly Views; 8.38M Subs, 447.1K TikTok Followers, 3.8M Instagram Followers) has also renewed his deal with BBTV. Through BBTV’s Plus Solutions, CJ SO COOL has already benefited from several Ad Sales campaigns this year, with brands including The RealReal, Reebok and Raycon.

For more information please visit: www.bbtv.com

ENDS

References/sources:

  • Additional Monthly Views: NIck Pro; 104.4M + Penguinz0; 158.7M + Jack Denmo; 4.5M + Francesca Farago; 276.5K = 267.8M
  • Additional Subscribers: Nick Pro; 4.88M + Penguinz0; 6.57M + Jack Denmo; 709K + Francesca Farago; 293K = 12.5M
  • Global and Country specific ranking are from: Tubular Labs - September 2020
  • BBTV’s creator network positioning based on BBTV data
  • YouTube Monthly Views Source: SocialBlade - November 3rd, 2020
  • YouTube Subs Source: YouTube - November 3rd, 2020
  • Instagram Followers Source: Instagram - November 3rd, 2020
  • Twitter Followers Source: Twitter - November 3rd, 2020
  • Facebook Followers Source: Facebook - November 3rd, 2020
  • Twitch Followers Source: Twitch - November 3rd, 2020

About BBTV
BBTV is a media and technology company headquartered in Vancouver, Canada. BBTV is an enabling platform with a stated mission of advancing the world through the democratization of content. From individual content creators to global media companies, BBTV monetizes the media of content owners through end-to-end management, distribution and monetization solutions, powered by its innovative VISO Platform, including related proprietary technology, while allowing content owners to focus on their core competency – content creation. In June 2020, BBTV had the second most unique monthly viewers among digital platforms with 596 million globally, who consumed more than 54 billion minutes of video content, the most among media companies.* www.bbtv.com

*Calculations and classifications made by BBTV based on data from Comscore contained in Comscore’s “Top 12 Countries = June 2020 comScore Video Metrix Media Trend - Multi-Platform - Top 100 Video Properties Report”.

This press release may contain forward looking information within the meaning of applicable securities legislation, which reflects the Company’s current expectations regarding future events including the expected continuation of content consumption and continued expansion of multiple partnerships from Base to Plus solutions. Forward looking information is based on a number of assumptions, including but not limited to assumptions regarding the changes and trends in our industry or the global economy, that are subject to a number of risks and uncertainties, many of which are beyond the Company’s control, and which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward looking information. Such risks and uncertainties include, but are not limited to the factors discussed under “Risk Factors” in the final prospectus of the Company dated October 22, 2020. The Company does not undertake any obligation to update such forward looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Media Contacts:
Dan Gamble, Head of PR and Corporate Communications
dgamble@bbtv.com
+1778 873-0422

Ashley Buck, PR & Corporate Communications Specialist
abuck@bbtv.com
+1778 875-1346

BBTV-C