BBTV has secured a number of paid direct advertising branded entertainment campaigns across consumer verticals including gaming, entertainment, fashion and food, for brands including: Veritone, Garena, Barnes and Noble, The RealReal, AMC Shudder, ThriveMarket, Hybe, and Complex.com.
Thursday, December 3rd 2020
Vancouver, B.C.: BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses technology enabled solutions to help content owners become more successful, is sharing the following recent Direct Advertising Branded Entertainment highlights and achievements as part of its Plus Solutions:
Direct Advertising Sales is a key pillar of BBTV’s high margin Plus Solutions, and Branded Entertainment campaigns are a category of direct sales efforts. Branded Entertainment campaigns are a form of advertisement where the ad is the video that is being deployed across BBTV’s channels. BBTV’s margins for this ‘Plus Solution’ are more than four times greater than Base Solutions and platform fees do not apply. BBTV’s Plus Solutions revenue represents approximately 10% of the company’s revenue, Sept’20, LTM and increased 27% from July to September during Q3, 2020 and Direct Advertising, in particular, growing 55% from July to September. Additionally, BBTV is entering its seasonal high revenue period, Q4.
In fiscal Q3 2020, BBTV saw a tailwind lift in ad spending across key sectors including consumer packaged goods, insurance, consumer electronics, entertainment, streaming media services and direct to consumer e-commerce companies. The company also saw the beginnings of an auto resurgence as cars are seen as a safer way to get around.
“Branded Entertainment is an incredibly powerful medium for marketers looking to engage and target their key demographic in an authentic way leveraging our reach and targeted audiences while ensuring the ads are contextually relevant. We have built a suite of complete end to end solutions to ensure advertisers reach their audience and maximise their sales efforts,” comments Shahrzad Rafati, Chairperson and CEO, BBTV. “Migrating content owners from BBTV’s Base to higher margin Plus solutions not only allows them to connect with their fans, but it significantly increases the monetization opportunities for our partners and BBTV.”
The recent branded entertainment campaigns were in the form of in-video shout-outs, brand integration and dedicated brand videos. The campaigns positively endorse specific brands and products.
BBTV Branded Entertainment Showcase
Content Owner: Double Toasted (YouTube Subs 182K, YouTube Monthly Views 2.081M, Facebook followers 19.9k; Instagram followers 11.5K) Double Toasted is a unique and live talk show based out of Austin, Texas. Double Toasted covers a range of topics including current events, pop culture, movie reviews, and the latest viral videos.
Direct Advertising Campaign: Branded Entertainment in the form of Shout Out: BBTV worked with Double Toasted (Korey Coleman) to highlight AMC Shudder, the only premium streaming service for both casual and super fans of thrillers, suspense and horror. This was Double Toasted and AMC Shudder’s ninth integration together.
Content Owner: Bone Collector Unlimited (YouTube Subs 413K, YouTube Monthly Views 170.54K, Instagram 1.1M followers, TikTok 179.5K followers) Legendary streetballer, The Bone Collector aka Larry Williams, is the NBA Playmakers resident ankle breaker. From epic one-on-ones, to on and off the court commentary, Williams is the one to watch and named one of Complex magazine’s 25 Greatest Streetball Players of All Time.
Direct Advertising Campaign: Branded Entertainment in the form of Brand Integration: This BBTV branded interview with Bone Collector Unlimited is part of an ongoing series from Complex & Ruffles called “The Oridgenators,” which spotlights Black leaders across different parts of the culture.
Content Creator: Love Meg (YouTube Subs 552K, YouTube Monthly Views 1.196M, Instagram 129K followers) Love Meg chronicles her everyday routines, vacations, fitness regiments, and child-raising techniques in an authentic and honest way.
Direct Advertising Campaign: Branded Entertainment in the form of Shout Out: BBTV worked with Love Meg to highlight her ability to purchase products and run through a simple cooking recipe for her subscribers. This is BBTV’s second branded entertainment campaign with Love Meg for Thrive Market, in a series to help bring Thrive Market top of mind for mom’s shopping for easy and healthy meal and snack options for their families. BBTV highlighted The RealReal’s consignment store and highlighted both their online store and the precautions they have put in place so people can both shop, and consign safely.
Sam The Cooking Guy (YouTube Subs 2.39M, YouTube Monthly Views 13.05M, Facebook followers 171.6K , Instagram followers 194K, Twitter 38.9K followers, TikTok 2.7K followers). Sam is the ultimate guy for food that’s big in taste and small in effort. He uses his channel to serve up recipes, kitchen basics, and live Q&As where he answers cooking questions.
Direct Advertising Campaign: Branded Entertainment in the form of Shout Out: BBTV worked with Sam the Cooking Guy to highlight his ability to cook fun and healthy meals using products from Thrive Market. This is Sam’s second campaign with Thrive Market showcasing Thrive Market as the go to online grocery store for those seeking high quality products in an attainable e-commerce site.
CJ SO COOL (YouTube Subs 8.41M, YouTube Monthly Views 21.69M, Instagram 3.8M, TikTok followers 447.3K) CJ SO COOL skyrocketed to fame with his YouTube channel that chronicles his life with fiancee Royalty and their six children. He released his first rap single, “Get a Bag,” garnering millions of views on YouTube views. CJ SO COOL continues to cement his rap career with seven singles released to date.
Direct Advertising Campaign: Branded Entertainment in the form of Shout Out: BBTV partnered CJ SO COOL and Hybe to highlight the high-end sneakers and other luxury items to his followers.
Dani DMC (YouTube Subs 425K, YouTube Monthly Views 1.153M, Instagram followers 320K, Twitter followers 4.7K, TikTok followers 114.5K followers). Dani DMC is a content creator, plus size model and confidence activist whose mantra of “fighting for you to love the parts of you no one claps for” is the foundation of her YouTube channel.
Direct Advertising Campaign: Branded Entertainment in the form of Shout Out:BBTV worked with Dani DMC to highlight The RealReal’s consignment store and their simple and safe options for how people can consign. This is one of five deals BBTV has worked on with RealReal in 2020.
Syd’s Vids (YouTube Subs 680K, YouTube Monthly Views 328.07K, Instagram followers 61K, Twitter followers 8.2K, TikTok followers 36.7K) Syd’s Vids is your window into the adventures of Sydney as she tackles her college years at Penn State.
Direct Advertising Campaign: Branded Entertainment in the form of Shout Out: BBTV worked with Syd’s Vids to promote Barnes & Noble’s “Bartebly Write” on both YouTube and Instagram.
AboFlah (YouTube Subs 10.1M, YouTube Monthly Views 126.27M, Instagram followers 1.9M, Twitter 342.3K followers). AboFlah is a very energetic content creator who focuses on gaming, comedy and entertainment. He is currently one of the most prominent, fast growing, and successful gamers in the Arabic-spaking community.
Direct Advertising Campaign: Branded Entertainment in a form of dedicated brand video: BBTV worked with AboFlah to highlight the collaboration between the Netflix series and Free Fire. The campaign engaged our audience by asking them to share their Free Fire gaming tips with AboFlah. The video trended at #1 in just 12 hours, and amassing nearly 7M views to date.
YouTube Monthly Views Source: SocialBlade – Dec 2nd, 2020
YouTube Subs Source: YouTube – Dec 2nd, 2020
Instagram Followers Source: Instagram – Dec 2nd, 2020
Twitter Followers Source: Twitter – Dec 2nd, 2020
Facebook Followers Source: Facebook – Dec 2nd, 2020
BBTV is a media and technology company headquartered in Vancouver, Canada. BBTV is an enabling platform with a stated mission of advancing the world through the democratization of content. From individual content creators to global media companies, BBTV monetizes the media of content owners through end-to-end management, distribution and monetization solutions, powered by its innovative VISO Platform, including related proprietary technology, while allowing content owners to focus on their core competency – content creation. In August 2020, BBTV had the second most unique monthly viewers among digital platforms with 615 million globally, who consumed more than 55 billion minutes of video content, the most among media companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data from Comscore contained in Comscore’s “Top 12 Countries = August 2020 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”.
This press release may contain forward looking information within the meaning of applicable securities legislation, which reflects the Company’s current expectations regarding future events including the expected continuation of content consumption and continued expansion of multiple partnerships from Base to Plus solutions. Forward looking information is based on a number of assumptions, including but not limited to assumptions regarding the changes and trends in our industry or the global economy, that are subject to a number of risks and uncertainties, many of which are beyond the Company’s control, and which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward looking information. Such risks and uncertainties include, but are not limited to the factors discussed under “Risk Factors” in the final prospectus of the Company dated October 22, 2020. The Company does not undertake any obligation to update such forward looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.
Head of PR & Corporate Communications
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PR and Corporate Communications Specialist