BBTV Interactive builds original games and mobile apps for top digital talent.
Tuesday, January 9th, 2018
Las Vegas, NV: Today at The Consumer Electronics Show (CES), BroadbandTV (BBTV), a digital entertainment company which exists to empower creators and inspire audiences, announces the launch of BBTV Interactive, a new business division that builds original games and mobile apps across multiple platforms, for top digital talent. The launch follows a number of successful app launches, including a mobile game for top Spanish language creator Fernanfloo, downloaded by over 9.5 million people, and taking the number one most downloaded app spot in the App Store and Google Play store within 24 hours of its release. BBTV’s latest mobile game, Squad Rivals, will enter Closed Beta later this month. The game features an exciting mix of gamers and entertainers that boast tens of millions of digital subscribers and hundreds of millions of monthly viewers.
“We’re placing an emphasis on building mobile games that are truly broadcastable. We’re in a unique position as we already work with top digital talent that each have large highly engaged audiences allowing us to directly market the apps to targeted consumers,” comments Lewis Ball, VP Interactive, E-commerce and Professional Services, BroadbandTV. “We’re further connecting digital talent with their fans and expanding revenue streams, it’s a significant opportunity.”
Consumer spending on mobile apps is expected to surpass $110 billion in 2018, a 30% increase from 2017**, and downloads are forecast to jump from 197 billion in 2017 to 353 billion in 2021***.
BroadbandTV has been committed to further expanding revenue streams and has successfully built monetization arms within the business to expand revenue opportunities for its vast and growing catalogue of Intellectual Property. Its monetization channels today span advertising video on demand, subscription video on demand, mobile apps, e-commerce, and licensing. Total annual viewership for BBTV increased 66% from 2016 to 2017, from 206.0 billion to 341.4 billion, respectively. Today the company achieves over 34 billion views per month*, and 285 million unique viewers****.
BBTV remains the third largest video property globally following only Google and Facebook, according to the October 2017 comScore Top 100 Video Properties Worldwide report for Unique Viewers. As of October 2017, BroadbandTV represents 30% of Google Site viewers and 58% of Facebook. To put that into context, this means that nearly one in three people on Google Sites, including YouTube, are watching BroadbandTV content.
Today’s news coincides with a spotlight discussion with BroadbandTV Founder & CEO, Shahrzad Rafati, and Variety Digital Entertainment Editor, Todd Spangler, at CES, Las Vegas.
For more information, please visit www.bbtv.com
* BBTV Achieves 34.2 Billion monthly views, based on Google Analytics, December 2017
** AppAnnie report published by TechCrunch, Dec 5th 2017
***Statista Annual number of global mobile app downloads 2016-2021, 2018
**** From comScore October 2017 Top 100 Video Properties Worldwide report
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BroadbandTV is a digital entertainment company which exists to empower creators and inspire audiences. Today, BroadbandTV generates 34.2 billion monthly impressions as of December 2017, 281 million hours viewed per month as of October 2017, and is the third largest video property in the world - in terms of unique viewers - following only Google and Facebook as of October 2017. Its leading digital video networks include: popular kids content brand, HooplaKidz; number one hip-hop and electronic music destinations, Opposition and WIMSIC; TGN, the largest and most engaged community of gamers worldwide; Outspeak, a partnership with HuffPost for influencers passionate about covering current events in politics, entertainment, lifestyle, business, technology, and more; and NBA Playmakers, geared to reach targeted and engaged audiences from sports, to how-to and fitness, and basketball culture in partnership with the NBA. In June 2013, leading European entertainment network RTL Group acquired a majority stake in BroadbandTV. Both companies also formed an ongoing strategic partnership to accelerate the global growth strategy of BroadbandTV. www.bbtv.com