Advertising solutions
SCALABLE
PREMIUM CONTENT
Choose from highly curated brand safe content, and we’ll design your programs to build brand awareness and engagement among the elusive cord-cutting audience.
VERTICAL
REACH
Tap into a broad range of the most popular verticals including music, entertainment, gaming, kids & family and sports.
TARGETING AND
TRANSPARENCY
Take advantage of transparent targeting and reporting insights at every stage of the campaign for full visibility and control. All information is 3rd party validated by Nielson, MOAT, and IAB as well as GDPR and FTC compliant.
PROPRIETARY BRAND
SAFETY SOLUTION
Utilize VISO Prism, our content safety solution that leverages machine learning, in conjunction with our in-house Trust and Safety team to ensure your ads are delivered across our network of brand safe videos.
CUSTOMIZE YOUR
CAMPAIGN
Craft the perfect strategy with our experts or let us do all the heavy lifting. From managed service to content curation and more, each campaign is customized to your goals.
Our Products
Each of our products are full-service and completely customized to your goals.
Select from any of our offerings or combine them for the best results.
Select from any of our offerings or combine them for the best results.
MEDIA
Reach your audience with pre-rolls, midrolls, bumpers, and more.
BRAND INTEGRATION
Put your stamp on content, from ambassadorships to product placement.
ORIGINALS
Create world-class original content, tapping our top influencers and producers.
Our process
1. TARGET
We surface highly targeted content and creators with engaged followers to match your campaign objectives and goals.
2. VERIFY
Using BBTV’s proprietary VISO Prism brand safety solution, we verify that all targeted content adheres to your brand and safety standards.
3. ALIGN
We align the campaign to approved third-party tracking and validation tools.
4. EXECUTE
We execute your campaign with verification of targeting and performance, as well as brand safety at every step leveraging VISO Prism technology.
5. MEASURE
We report on campaign performance against predefined client goals and objectives.
BBTV VERTICALS
KIDS &
Family
Toys & Little Gaby
SPORTS &
E-SPORTS
Kris London
ENTERTAINMENT
& LIFESTYLE
Natalia Taylor
Case studies
DIRECT AD SALES
P&G - OLD SPICE
CHALLENGE
P&G was seeking to find an engaging way to target their Old Spice brand to a younger, internet-savvy audience on guaranteed brand safe channels and videos.SOLUTION
Within P&G’s brand guidelines we created a premium, private network of 20 content creators from our NBA Playmakers, Music, and Gaming verticals whose audiences were in Old Spice’s target demo.The result was a multi-month campaign that saw these BBTV partners have premium ad placement on their channels.
BRANDED ENTERTAINMENT
DICK’S SPORTING GOODS
CHALLENGE
Dick’s Sporting Goods wanted to reach a younger customer and bring to their attention that they are fully stocked with the latest athletic fashion and shoes.SOLUTION
BBTV was able to leverage our network’s reach and created an original 5-part series in which BULL1TRC travelled to different Dick’s Sporting Goods stores in different cities to meet with a guest NBA player, go shopping, and talk everything basketball from style to skills.The campaign was distributed on all video and social channels, helping the client achieve more than 75 million fan engagements across all of our distribution channels.