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Justine

Marketing Communications Manager at BBTV

  • Monetization

    How BBTV Ensures Brand Safety at Every Step of Your Digital Video Ad Strategy

    With over 500 hours of video uploaded to YouTube every minute, the digital video giant is a playground for the marketers... looking to reach target audiences. However, as the last five years have shown, the evolution of brand safety on  …

  • Monetization

    Why the NBA 2021 Season Is Key For Video Marketers

    March marks a year since the NBA suspended the 2019-2020 season due to the COVID-19 pandemic. The NBA’s efforts to keep ...players and staff safe while maintaining high entertainment value for fans and brands are paying off. Recent reports show  …

  • #BBTVLife

    BBTV Celebrates Black History Month

    Black History Month offers us space to look back, look forward and look inward while celebrating the contributions of bl...ack individuals and black communities to society and our collective worldview. BBTV is proud to be partnered with amazing black content  …

  • Creation

    Top YouTube Insights To Use In Your Content Strategy For 2021

    As most of the world continues to stay at home, YouTube will continue in its role as an influential platform to connect ...with others, learn something new, and entertain audiences. Since 2019, YouTube sees over 2 billion monthly logged-in users,  …

  • Creation

    A Social Media Strategy To Stand Out From The Scroll

    We’ve all been there. Endlessly scrolling through our Instagram, TikTok, Twitter, and Facebook feeds, in a semi-consciou...s trance, looking for something meaningful to attach ourselves to. With the advent of COVID-19 stay-at-home orders, this activity has ramped up and now  …

  • Monetization

    The 2021 Digital Advertising Landscape and The Rise of Connected TV

    While the rate of cord-cutters has steadily increased over the past several years, the 2020 global pandemic shifted the ...industry’s gears, accelerating the arrival of more digital formats such as Connected TV (CTV) to the forefront for consumers and marketers. 

  • Creation

    How to Master Your YouTube Analytics

    While YouTube trends may change, some things stay the same. One of the long standing challenges for creators is the comp...lexity of their YouTube analytics. To close out 2020, BBTV offered its first creator webinar called Master Your YouTube Analytics,  …

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