Monetization

How BBTV Ensures Brand Safety at Every Step of Your Digital Video Ad Strategy

a month ago

With over 500 hours of video uploaded to YouTube every minute, the digital video giant is a playground for the marketers... looking to reach target audiences. However, as the last five years have shown, the evolution of brand safety on  …

By: Justine

March 17, 2021

Monetization

Why the NBA 2021 Season Is Key For Video Marketers

a month ago

March marks a year since the NBA suspended the 2019-2020 season due to the COVID-19 pandemic. The NBA’s efforts to keep ...players and staff safe while maintaining high entertainment value for fans and brands are paying off. Recent reports show  …

By: Justine

March 4, 2021

Monetization

The 2021 Digital Advertising Landscape and The Rise of Connected TV

3 months ago

While the rate of cord-cutters has steadily increased over the past several years, the 2020 global pandemic shifted the ...industry’s gears, accelerating the arrival of more digital formats such as Connected TV (CTV) to the forefront for consumers and marketers. 

By: Justine

January 21, 2021

Monetization

Gaming: The Next Frontier For Video Marketers

3 months ago

It’s no secret that video games have been a rising cultural phenomenon for decades, but it can be tough to decipher the ...real opportunity when it comes to your advertising strategy. Gaming is a unique vertical that lives almost exclusively  …

By: mfunston

January 21, 2021

  • Monetization

    How to Master Your YouTube Analytics

    3 months ago

    While YouTube trends may change, some things stay the same. One of the long standing challenges for creators is the comp...lexity of their YouTube analytics. To close out 2020, BBTV offered its first creator webinar called Master Your YouTube Analytics,  …

    By: Justine

    January 12, 2021

  • Monetization

    How Digital Video Will Change Holiday Shopping in 2020

    4 months ago

    2020 has been a year of change, from adjusting how we interact to evolving how we shop and consume. The key trend is tha...t everything is becoming more digital as more of us have stayed home throughout the pandemic, and  …

    By: mfunston

    December 9, 2020

  • Monetization

    How Gen Z Watches Sports – Adapting Your Ad Strategy

    4 months ago

    The Sports industry is constantly evolving to appeal to young audiences. Gen Z is the most digitally immersed of our tim...e, and their habits have added new dimensions to concepts like “cord-cutters” as many are being redefined as “cord-nevers” who  …

    By: mfunston

    December 9, 2020

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