While the rate of cord-cutters has steadily increased over the past several years, the 2020 global pandemic shifted the ...industry’s gears, accelerating the arrival of more digital formats such as Connected TV (CTV) to the forefront for consumers and marketers.
It’s no secret that video games have been a rising cultural phenomenon for decades, but it can be tough to decipher the ...real opportunity when it comes to your advertising strategy. Gaming is a unique vertical that lives almost exclusively …
While YouTube trends may change, some things stay the same. One of the long standing challenges for creators is the comp...lexity of their YouTube analytics. To close out 2020, BBTV offered its first creator webinar called Master Your YouTube Analytics, …
2020 has been a year of change, from adjusting how we interact to evolving how we shop and consume. The key trend is tha...t everything is becoming more digital as more of us have stayed home throughout the pandemic, and …
The Sports industry is constantly evolving to appeal to young audiences. Gen Z is the most digitally immersed of our tim...e, and their habits have added new dimensions to concepts like “cord-cutters” as many are being redefined as “cord-nevers” who …
Everyone has heard of the NBA All-Star dunk competition which takes place every year during the NBA All Star Weekend, bu...t did you know that there is a whole world of professional dunkers competing year-round and creating the most INSANE …
More than ever, audiences are craving to see themselves in the content that they watch, with nearly two in every three A...frican Americans feeling their ethnic identity is stereotypically portrayed in media, films and advertising according to a 2019 study. …
